Get Your Brand Out in Front of 2,200+ Lubricants Industry Professionals.
Whatever your marketing strategy, if you’re selling into the lubricants industry, ILMA should be at the top of the list in your advertising program. Reach top executives through ILMA’s trade magazine, Compoundings, eDirectory and a wide range of digital options.
The majority of our readers are high-level decision makers with buying power.
Readers by Seniority:
Readers by Industry:
Reach the Decision-Makers in the Lubricants Industry!
Compoundings reaches 2,200+ individuals at ILMA member companies who are the leaders in lubricant manufacturing, supply and distribution, as well as international companies manufacturing lubricants outside North America.
Compoundings covers trends in the lubricants industry and provides market reports, business insights, legislative and regulatory updates, an industry calendar of events, association member news, and more!
| Issue | Theme | Ad Close | Art Due for Hot Products and Advertorials | Art Due |
|---|---|---|---|---|
| December 2023/ January 2024 | Meet ILMA’s New President Year-End Roundtable 2024 Legislative and Regulatory Outlook | Oct. 18, 2023 | Oct. 18, 2023 | Oct. 25, 2023 |
| February 2024 | All About Infrastructure AI in Manufacturing Tax and Accounting Standards for 2024 Advertorial Available | Nov. 28, 2023 | Dec. 5, 2023 | Dec. 12, 2023 |
| March 2024 | Lithium Advancement in the U.S. Where Are We With Sustainability? Developments in Two-Stroke Small Engines Hot Products Section | Jan. 11, 2024 | Jan. 18, 2024 | Jan. 25, 2024 |
| April 2024 | Branding Meets M&A Standardizing Data The History and Evolution of the ILMA Foundation Bonus Distribution: ILMA Engage Advertorial Available | Feb. 14, 2024 | Feb. 21, 2024 | Feb. 28, 2024 |
| May 2024 | Alternative Fuels in Trucking Gas-to-Liquid Projects and What They Mean for Lubricant Manufacturers ILMA Engage Recap and Photo Spread Hot Products Section | March 20, 2024 | March 27, 2024 | April 3, 2024 |
| June 2024 | ICYMI: Key Panel From ILMA Engage Manufacturing and E-Commerce The Generational Shift in Family Business Leadership Hot Products Section | April 15, 2024 | April 22, 2024 | April 29, 2024 |
| July/August 2024 | Lubricant Packaging Immersion Coolants Market Update What’s Up With Oily Wastewater Advertorial Available | May 10, 2024 | May 17, 2024 | May 24, 2024 |
| September 2024 | Metalworking Fluids Meeting Evolving Demand and Regulation in Marine Lubricants A Look at Noncompetes and Confidentiality Advertorial Available | July 15, 2024 | July 22, 2024 | July 29, 2024 |
| October 2024 | Key Issues Ahead of the 2024 Election Process and Operations Improvements EV Market Opportunities Bonus Distribution: Annual Meeting Hot Products Section | Aug. 9, 2024 | Aug. 16, 2024 | Aug. 23, 2024 |
| November 2024 | Leadership and HR: Crafting Company Policy That Resonates What’s Happening With ILSAC GF-7 ILMA Annual Meeting Recap and Photo Spread Advertorial Available | Sept. 6, 2024 | Sept. 13, 2024 | Sept. 20, 2024 |
| December 2024/January 2025 | Meet ILMA’s New President Year-End Roundtable 2025 Legislative and Regulatory Outlook | Oct. 11, 2024 | Oct. 18, 2024 | Oct. 25, 2024 |
Deadlines subject to change.
Compoundings is ILMA’s primary communication tool. Through its monthly distribution, the magazine informs members about trends in the lubricants industry and provides a venue where members can become known through advertising, columns and articles.
| Ad Size | 1-3 Issues | 4-8 Issues | 9-12 Issues |
|---|---|---|---|
| Outside Back Cover | $4,200 | $3,990 | $3,780 |
| Inside Front Cover | $3,990 | $3,790 | $3,590 |
| Inside Back Cover | $3,990 | $3,790 | $3,590 |
| Full Page | $3,360 | $3,190 | $3,025 |
| 1/2 Page Horizontal | $2,310 | $2,195 | $2,080 |
| 1/4 Page | $1,260 | $1,195 | $1,135 |
| 1/4 Classified Ad | $840 | – | – |
| Ad Size | Rate |
|---|---|
| 3 Page Foldout | Pricing available upon request. |
| 2 Page Spread | Pricing available upon request. |
| Hot Products Special Section | $2,520 — Spread $1,735 — Full Page |
| Advertorial | $5,040 — Full Page $3,465 — 1/2 Page |
| Bellyband | Pricing available upon request. |
All prices are net. There are no agency discounts. New advertisers must pay in advance.
| Position | w x h | Indesign Template |
|---|---|---|
| Full Page | Bleed: 8.75″ x 11.25″ Trim: 8.5″ x 11″ | Download Now |
| 1/2 Page Horizontal | 6.75″ x 4.75″ | Download Now |
| 1/4 Page | 3.25″ x 4.75″ | Download Now |
| 3 Page Foldout Bleed | 17″ x 11.25″ plus 8.75″ x 11.25″ | Download Now |
| 2 Page Spread | Bleed: 17.5″ x 11.25″ Trim: 17″ x 11″ | Download Now |
| Advertorials | Full page: Bleed: 8.75″ x 11.25″ Trim: 8.5″ x 11″ 1/2 page: 6.75″ x 4.75″ Advertiser provides print ready files, all content is subject to review by ILMA editorial advisors. The word “Advertisement” must appear at the top of the ad | Full Page: Download Now 1/2 Page: Download Now |
| BellyBand | Total Size: 18.875“ x 5“ (plus .125″ bleed on all sides) Glue Flap: 1.5“ Front: 8.5“ Back: 8.5“ See Example | Download Now |
Gain credibility and maximize your exposure!
The Compoundings magazine Hot Products section is a popular industry showcase for new products and industry innovations. This advertorial section is highly effective in communicating the reasons why industry leaders should be doing business with you.
Compoundings magazine helps you leverage your investment by including the following benefits with your advertising package:
Spread: $2,400
Final Spread Ad Specs: 17.5″ x 11.25″ (includes bleed)
Deliverables include:
Full Page: $1,650
Final Full Page Ad Specs: 8.5″ x 11″
Deliverables include:
Hot Product materials are due on the ad close date.
Increase visibility among Compoundings readers!
Available in every issue, the Q&A Section is an opportunity to distinguish yourself from your peers and competitors. Get a full page of content plus your headshot in the issue.
Full Page: $6,050
Final Full Page Ad Specs: 8.5″ x 11″
Deliverables include:
Q&A materials are due on the ad close date.
Advertise in the digital edition of Compoundings magazine and soak up the benefits of reaching professionals in the lubricants industry while tracking your ROI.
2,900+*
| Digital Editon | Specs | Rate |
|---|---|---|
| Full Page | Bleed: 8.75″ x 11.25″ Trim: 8.5″ x 11″ / Opposite Cover + Click-through URL link | $3,360 |
| Top Banner | 728 x 90 pixels / JPG + Click-through URL link | $2,625 |
| Bottom Banner | 728 x 90 pixels / JPG + Click-through URL link | $1,575 |
| Skyscraper | 120 x 600 pixels / JPG + Click-through URL | $2,310 |
| Video | MP4 / 3 minutes max / 24 frames / 500 pixels wide minimum + Click-through URL | $2,100 |
| Bellyband | Total Size: 18.875″ x 5″ (plus .125″ bleed on all sides) Glue Flap: 1.5″ Front: 8.5″ Back: 8.5″ | Pricing available upon request. |
*from Sept. 2022 to October 2023
2,300
2
23.13%
The Compoundings Digital Edition Email Sponsorship is a great way to reach decision makers in the lubricant industry and track your ROI! Sent twice a month, the email alerts readers to the latest digital edition of Compoundings magazine, covering trends in the lubricants industry, market reports, business insights, legislative and regulatory updates, an industry calendar of events and more, as well as what’s going on with ILMA and ILMA members.
| Placement | Specs | Rate |
|---|---|---|
| Sponsored Content Text Ad | 50-75 words (including a headline and click-through URL) and a logo (transparent PNG file preferred) | $1,025 |
| Top Banner | 600 x 80 pixels / JPG + URL link | $735 |
| Middle Banner | 600 x 80 pixels / JPG + URL link | $630 |
| Footer | 600 x 130 pixels / JPG + URL link | $790 |
| Exclusive Email Sponsorship | $3,675 |
*from Sept. 2022 to October 2023
Promote your brand through ILMA’s email communication of ILMA Engage and the Annual Meeting! With two different placement options, the eblasts will be sent out twice a week until the conference.
1 send: $630
2 sends: $1,050
1,800+
50-75 words (including a headline and website URL) and a logo
600 x 80 pixels / JPG
2,000+
31%*
$1,575 per email
Let ILMA send an email blast all about you to our readership. Control the content of your message. New products and services that you want the industry to know about right now can be sent in an email.
Advertisers should submit materials no later than 2 weeks before the designated send week – contact us for additional submission processes and deadlines.
*During 2023
Distribute your message through ILMA’s social media. Available 2 times per week.
LinkedIn: 4,300+ followers – ILMA (Independent Lubricant Manufacturers Association)
X (Formerly Twitter): 695 followers – @ILMATweets
2 LinkedIn post, 2 X posts
| Placement | Image Dimensions and Guidelines | Feed Ad Character Limits |
|---|---|---|
| X (Formerly Twitter) | • Twitter in-stream photo: Minimum- 600 x 335 px; Maximum- 1024 x 512 • Maximum file size: 5 MB for photos and 3 MB for animated GIFs. | • Text: fewer than 280 • Call to action with URL |
| • Size Limit: 5 MB • Specs: at least 552 (width) x 276 (height) px • Image ratio: 3:1 to 2:3 | • Text: 100 characters (with spaces) recommended; 140 max • Call to action with URL |
All current members are invited to submit their information to be included as a basic listing in ILMA’s eDirectory. Stick with the standard listing or boost your presence with enhanced opportunities!
| Basic | Plus | Enhanced | Premium (6 Available) | |
|---|---|---|---|---|
| Free | $1,500/yr $125/mo | $3,000/yr $250/mo | $4,500/yr $375/mo | |
| Company Name | x | x | x | x |
| Company Logo | x | x | x | x |
| Company URL | x | x | x | x |
| Company Phone Number | x | x | x | x |
| Company Email Address | x | x | x | x |
| Company Physical Address | x | x | x | x |
| Category Selections | x | x | x | x |
| Company Key Contact Info | x | x | x | x |
| Company Employees | x | x | x | x |
| Short Description | x | |||
| Social Media Icons | x | x | x | |
| Banner Ad | x | x | x | |
| Long Description | x | x | ||
| Video Embedded | x | x | ||
| 1 PDF Document | x | x | ||
| Featured Listing | x |
| Plus | Enhanced | Premium (6 Available) | |
|---|---|---|---|
| Specs | Short Description (up to 250 characters, displays in search results and on company profile) Banner Ad + URL (728 x 90 px; JPEG, PNG, GIF) | Long Description (up to 1000 characters) Banner Ad + URL (728 x 90 px; JPEG, PNG, GIF) Video (hosted on YouTube, Vimeo or similar platform) One PDF document with 250 character summary | Long Description (up to 1000 characters) Banner Ad + URL (728 x 90 px; JPEG, PNG, GIF) Video (hosted on YouTube, Vimeo or similar platform) One PDF document with 250 character summary |
| Month ad is running in | Art deadline |
|---|---|
| January | 12/12 |
| February | 1/12 |
| March | 2/15 |
| April | 3/15 |
| May | 4/12 |
| June | 5/15 |
| July | 6/14 |
| August | 7/12 |
| September | 8/15 |
| October | 9/13 |
| November | 10/15 |
| December | 11/15 |
| Month ad is running in | Art deadline |
|---|---|
| January | 12/13 |
| February | 1/13 |
| March | 2/17 |
| April | 3/17 |
| May | 4/15 |
| June | 5/15 |
| July | 6/16 |
| August | 7/15 |
| September | 8/15 |
| October | 9/15 |
| November | 10/15 |
| December | 11/17 |
Must provide materials two weeks before your send date.
Zack Buchanan
Nick Heller
All advertisements are subject to the approval of the Publisher.
Advertiser indemnifies The YGS Group and the Independent Lubricant Manufacturers Association (ILMA) against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Full payment is due net 30 days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are noncancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file.
For instructions on how to upload your A high-resolution PDF/X-1a file, click here.
For digital submission please email [email protected] or you may upload directly into our submission portal.
For questions about your ad or the portal or if you need an invite, please reach out to [email protected].
For instructions on how to upload your file, click here.
The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701
